2020: Challenging Year Provides Inspiration

2020 was undoubtedly one of the most challenging years to date, yet we agree that it became one of the most inspiring of any of our collective years in health care.

We were hit with a global pandemic just a few months into the year. Processes and procedures changed by the hour — and sometimes by the minute — during those early weeks, and our Norton Healthcare family rose to the occasion to support innovation, growth and quality service.

We quickly opened a centralized Norton Clinical Command Center composed of an interdisciplinary team of individuals who monitored the situation 24 hours a day, seven days a week. The team addressed and responded to daily challenges and new information through innovative approaches. They focused on supporting caregivers and patients, and providing analytics, daily updates and care guidelines.

Our hospital teams providing direct patient care continued their commitment to compassionate care throughout this unprecedented and uncertain time. They became a support system for one another as well as a family to our patients when visitors were restricted. They quickly adapted to changing care needs and processes to face the pandemic head on.

In an effort to enhance daily updates, we worked with a talented in-house team to create daily videos to keep employees, medical providers and board members up to date on the latest COVID-19 information and numbers. The videos were posted on YouTube for 75 consecutive days between March and May 2020. Transparency was key during that time. In the videos, we provided assurance that our aim was to keep employees whole, avoiding layoffs and keeping pay intact. Because of our sound fiscal management over the years, we were able to do just that. In addition, with help from our food & nutrition teams, foundation team and local restaurants, we provided meals to our employees for three months, so they had one less thing to worry about.

Researchers, led by Stephen Wyatt, DMD, MPH, chief research executive and vice president, research, and supported by Joseph M. Flynn, D.O., MPH, FACP, chief administrative officer, Norton Medical Group, surged to the front lines of innovation to combat the virus and move our community on the road to recovery. We explored treatments and therapies that aligned us with world leaders in research. We were the first in the world to enroll patients in several clinical trials for COVID-19 therapies. We continue to participate in studies to ensure sustainability of the COVID-19 vaccine and community health.

Our Norton Medical Group transformed how we delivered safer care during the early days of the pandemic. In a matter of weeks, the team rapidly accelerated telehealth services, which offered remote care options to patients. Within a month, over 700 providers across 140 locations covering more than 30 specialties had completed at least one telehealth visit. Now, it is a preferred avenue for patients seeking convenient care options.

The Norton Healthcare Prevention & Wellness team stepped up at the start of the pandemic to lead our testing efforts and took charge of our community testing sites. They often serve as our first responders to community health crises, and their courage and resiliency never wavered. Now, they are coming full circle helping to lead our community vaccination clinics.

COVID-19 was not the only test we encountered last year. While the pandemic raged, communities across the country, including our own, were responding to calls for social justice. As with COVID-19, we could not stand idly by. We established five imperatives to address racial and health inequities, which you’ll learn more about in this report. One of these imperatives was to establish the Institute for Health Equity, a Part of Norton Healthcare, which has found its home in the Russell neighborhood. Our five imperatives act as our compass as we navigate the path to long-overdue changes in both our community and country.

2021 continues to challenge us; however, we’ve learned a lot from fighting this virus. We’re working more collaboratively than ever before, and we’ve maintained our focus on providing high-quality, safe care for our community. The past year has made us an even stronger health care system, and we are proud of how we are taking care of our patients, community and one another.

We invite you to view this edition of the Report to Our Community with a sense of accomplishment. Without the strength of the more than 17,000 members of our Norton Healthcare family continually creating great human interactions, we would not have made it to this place of hope. And, without the determination of our community, we would not have been able to persevere during the darkest of days. For that, we thank you.

Stay Safe. Keep The Faith.®

Look for this symbol throughout the Report to Our Community timeline to identify achievements and milestones related to the COVID-19 pandemic.

Russell F. Cox
President
Chief Executive Officer

Michael W. Gough
Executive Vice President
Chief Operating Officer

OUR MILESTONES

January

Hey, Alexa

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With the support of Information Services, Norton Healthcare launched a new Alexa Skill to allow patients to easily find the Norton Immediate Care Center closest to them and that center’s wait time, address and phone number.

February

Cox named to hall of fame

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Russell F. Cox, president and chief executive officer, Norton Healthcare, was inducted into the Kentuckiana Business Hall of Fame.

March

Integration adds new staff

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Norton Healthcare welcomed nearly 600 new employees, including physicians, advanced practice providers, nurses, technicians and practice managers as part of Norton Children’s Medical Group, affiliated with the UofL School of Medicine. The new group was formed by the official integration of Norton Healthcare, UofL Physicians – Pediatrics and the UofL School of Medicine.

Monday, March 2

Former president passes away

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Wade Mountz, Norton Healthcare president emeritus, passed away. Mr. Mountz led what is now Norton Healthcare from 1958 until his retirement in 1987. He returned later in 1987 to serve for another year.

Thursday, March 5

Hospitals score A’s

Norton Healthcare’s five adult-service hospitals again received an “A” in the Leapfrog Hospital Safety Grade. The same hospitals also received an “A” grade in fall 2019. (Pediatric hospitals are not rated by The Leapfrog Group.)

State hotline launches

Norton Healthcare, through the Kentucky Poison Control Center of Norton Children’s Hospital, began operating the Kentucky COVID-19 Hotline to answer coronavirus questions from the public. The hotline team later simultaneously operated a COVID-19 hotline for nursing homes and the Norton Children’s COVID-19 Helpline, to answer questions about children with COVID-19 and multisystem inflammatory syndrome in children (MIS-C).

Saturday, March 7

Treating the first COVID-19 patient

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Jefferson County, Kentucky’s first case of COVID-19 was diagnosed and treated at Norton Brownsboro Hospital.

Sunday, March 8

Testing clinics open

Norton Healthcare opened two COVID-19 testing clinics, one downtown and one off of Poplar Level Road. The Norton Respiratory Illness Testing Centers completed more than 200,000 COVID-19 tests in 2020.

Wednesday, March 11

First daily video

Russell F. Cox, president and chief operating officer, began 75 straight days of COVID-19 video updates for employees. He continued with regular video updates after the daily videos ended.

Monday, March 16

No-visitors policy

Norton Healthcare enacted a no-visitors policy with few exceptions as a proactive measure to reduce the spread of the coronavirus.

Tuesday, March 17

March

COMMUNITY BENEFIT

Our community also benefited from the support of our two foundations

Norton Healthcare’s two foundations raised $21.3 million in 2020 in support of care at Norton Children’s Hospital and its sister facilities and Norton Healthcare’s
adult-service facilities.

NORTON HEALTHCARE FOUNDATION

The Norton Healthcare Foundation awarded $7 million in grants for capital programs and patient financial assistance in the adult-service hospitals, including:

  • COVID-19 support, including lab testing, emergency preparedness, therapy research, telemedicine efforts, staff meals, personal protective equipment (PPE) and more
  • Genomics Platform and Precision Medicine Clinic
  • New Norton Hospital Family Comfort Garden
  • Renovation of the Norton Healthcare Breast Center
  • New equipment for Norton Neuroscience Institute Cressman Neurological Rehabilitation
  • Renovation of the labor and delivery unit at Norton Women’s & Children’s Hospital
  • Ambulatory telehealth program expansion
  • Heel, Dog, Heal facility dog program
  • New Hologic Brevera breast biopsy system

NORTON CHILDREN’S HOSPITAL FOUNDATION

The Norton Children’s Hospital Foundation awarded $14.3 million in grants for capital programs and patient financial assistance to Norton Children’s facilities, including:

  • Norton Children’s Prevention & Wellness   
  • General clinical, educational and research program support at the Wendy Novak Diabetes Center
  • New “Just for Kids” Transport Team ambulance
  • New 3D EOS Imaging System
  • Cellular Therapy Program development
  • New O-arm Surgical Imaging System
  • Neuroimmunology Multidisciplinary Clinic support and equipment
  • New state-of-the-art diagnostic and ultrasound equipment for Norton Children’s Outpatient Center – Bowling Green
  • New IntelliVue X3 patient monitors for the Jennifer Lawrence Cardiac Intensive Care Unit

To learn more about how you can help, visit HelpNortonChildrens.com and NortonHealthcareFoundation.com, or call (502) 629-8060.

Download a PDF of Norton Healthcare’s community benefit for 2020.

Click to view our leadership teams.

MISSION

Norton Healthcare’s purpose is to provide quality health care to all those we serve, in a manner that responds to the needs of our communities and honors our faith heritage.

VISION

We will be the region’s most comprehensive, strongest and preferred health care organization, setting the standard for quality and caring.

VALUES

At Norton Healthcare, we will:

  • Respect every person
  • Set the standard for quality and caring
  • Continually improve care and service
  • Demonstrate stewardship of resources
  • Accept accountability for results
  • Succeed with integrity

FAITH HISTORY

Norton Healthcare’s faith history includes its founding organizations and other faith communities: the Episcopal Church, United Methodist Church, United Church of Christ, Presbyterian Church and Roman Catholic Church.